PortfolioAvis Car Rental
Avis Car Rental and its subsidiaries operate one of the world’s best-known car rental brands with approximately 5,500 locations in more than 165 countries. Avis has a long history of innovation in the car rental industry and is one of the world’s top brands for customer loyalty. Avis is owned by Avis Budget Group, Inc. (NASDAQ: CAR), which operates and licenses the brand throughout the world.
Founded in 1946 by Warren Avis (who sold his interest in 1954), Avis was the first company to rent cars from airport locations. The company grew rapidly during the 1950’s through franchised and corporate-owned expansion. In 1963, Avis introduced the award-winning “We try harder®” campaign and the tagline remains the company’s rallying cry even today. Ten years later, Avis launched its innovative Wizard system, the company’s proprietary reservation technology. Avis changed ownership multiple times in the 70’s and 80’s, becoming employee-owned in 1987. That same year, Avis introduced the Roving Rapid Return, a handheld computer terminal allowing customers to bypass the Avis counter. In 1996, HFS Incorporated acquired Avis, which was then spun off as a separate public company, all but the franchising rights, Wizard system, and reservation operations. In 2000, the company introduced Avis Interactive, the first Internet-based reporting system for commercial accounts in the car rental industry.