Guardian Insurance Broker

Brand identity and corporate website for Guardian Insurance Broker, an insurance brokerage serving commercial and personal clients. Scope: logo and visual identity, colour and type system, stationery, and a responsive corporate website presenting the lines of cover and the routes to a quote.

Brand

A mark and wordmark built for use at small sizes on policy documents and at large sizes on signage, with a restrained palette that reads as established rather than promotional. Colour, typography and layout rules were fixed in a short guideline so every later document and page followed the same system.

Website

The site is structured around the lines of cover, with one page per line, a clear path to an enquiry on every page and a content-managed back end so the client updates products and contact details without a developer. Built responsive and tested on phone, tablet and desktop before launch.

Direction and quality control: Analog.