Digital Marketing

Social media and paid advertising are managed as a single program. Content strategy, production, publishing, advertising and reporting are aligned to defined business objectives and reviewed monthly.

Scope

• Social Media Management - Account setup and optimisation, publishing and scheduling across Instagram, Facebook and TikTok.
• Content Strategy & Calendars - Monthly calendars built around content pillars, campaigns and seasonal dates, approved before production.
• Meta & Google Ads - Campaign setup, audience targeting, creative testing, budget allocation and ongoing optimisation.
• Influencer & Model Campaigns - Talent sourcing, briefing and coordination for campaigns and content.
• Community Management - Monitoring of and response to comments and messages within agreed guidelines.
• Monthly Reporting & Insights - Reach, engagement, advertising performance and cost metrics, with recommendations for the following month.

Process

1. Onboarding - Brand, audience, objectives and account access are established.
2. Strategy - Content direction, platforms, posting frequency and advertising approach are defined.
3. Monthly Planning - The content calendar is prepared and approved.
4. Production & Publishing - Content is designed, produced and published on schedule.
5. Optimisation & Reporting - Performance is tracked, campaigns are adjusted and results are reported monthly.

Deliverables

An approved monthly content calendar, published content, managed advertising campaigns and a monthly performance report.